Ethical, green, fairtrade, organic, local, sustainable, eco... We have arrived at the farcical situation where posessing an eco-conscious is used as a weapon against us... in an effort to flog us, yet more, stuff.
If, like me, you're bamboozled by endless jargon you'll be pleased to find a young company that's happily using the common-speak.
Rapanui cut the crap and let you to trace the history of the stuff you buy. What was the crop, where was it grown, who grew it and why? See what you think...
But just remember fellow time-travellers. The greenest ....... (substitute with anything in this space) is the one you already own. You cannot buy your way into eco-heaven. Yet.